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See Your Name in Print

Josiah Martin • May 5, 2020
There are more ways of getting your message out than ever before. Advertising is found on every medium you can think of, in fact, it cannot be avoided. Marketers have always utilized newspapers, radio and television; however, since the advent of the internet new channels of advertising have opened. Nearly every surface of the internet is plastered with ads of one kind or another. You can even find ads for popular products in video games and nearly every app on your smartphone. The advantage of digital advertising is undeniable, it is by far the easiest to see real time results of ad campaigns. It is also one of the most inexpensive.

So, is print advertising still relevant? Since you are reading this, you know my answer is a resounding YES! The ‘why’ it is still relevant is extremely telling and not altogether obvious. There are three main reasons why you should make print advertising part of your marketing campaigns: Legitimacy, Higher Level Interaction, and Call-to-Action.

Legitimacy: 
The digital landscape is crowded. Without properly calibrated ads getting your message out digitally can be very difficult. There are many online tools that can help the do-it-yourself crowd, but unless you are particularly savvy crafting a compelling digital ad is very difficult. Studies show that people trust print ads more than online ads.

Not only are print ads the most trusted, they also get a boost in trust based on the publication in which they appear. So, if the you create an ad for a trusted newspaper or magazine you get a share of that trust because your ad is there. The reverse is unfortunately true for a lot of digital ads. Because there is so much phony information online, digital ads will suffer from the lack of credibility associated with that medium. You can read about the breakdown of trust here. 

Higher Level Interaction:
While digital media still dominates our attention, most people make it a point to unplug occasionally. When they do unplug, they turn to print media for news, entertainment or distraction. Statistically speaking, readers are far more engaged in what they are consuming than when they are online. An online user tends to multitask often with multiple windows open and a television on in the background. Retention is much higher for print readers; they are much more focused on the publication they are reading and that means your ad gets increased attention as well. 

Print has a tactile presence. You can hold it in your hand, write notes on it, and carry it with you. Tangible objects are harder to ignore than any other media, because they take up a physical presence that you must interact with; either to discard or investigate the company. 

Call-to-Action:
As mentioned above, engagement is far higher with print than online. The exciting part is that since people trust print more and are more focused on what they are reading, it leads to conversions. This is not the same as driving past a billboard at 55 mph, while that kind of advertising has a purpose, you do not get the level of engagement described. Rather, this is newspaper or magazine ads, inserts, and in publication flyers. If someone saw your billboard on the way home, and an ad for your product or company on their Facebook feed they will be more likely to take a thoughtful look at your magazine ad. Keeping in front of your audience makes it more likely you will have meaningful interactions. Which means those interactions are more likely to turn into actual sales. 

Adding print to your marketing strategy can produce some tremendous results. Keep in mind that relying on only one way of reaching your audience will limit your success. Contact Crossbridge or your marketing company of choice and ask about a comprehensive marketing strategy that will broaden your reach and ultimately create a deeper connection with customers. 

By Katie Schupp February 14, 2025
Have you ever searched for something online using just your voice? With the rise of smart speakers, virtual assistants, and voice-activated search on our phones, voice search optimization is no longer a futuristic concept – it's a must-have for businesses that want to stay ahead of the curve. At Crossbridge, we help you optimize your website for voice search, ensuring your business is found wherever, however, and whenever your audience is searching.  Why is Voice Search Optimization Important? Voice search is changing the way people find information online. Instead of typing keywords into a search bar, people are now using natural language and conversational phrases to ask questions and find what they need. This shift in search behavior requires a new approach to SEO. Here's why voice search optimization matters: Growing Popularity: More and more people are using voice search every day. Mobile-First Indexing: Google prioritizes mobile-friendly websites, and voice search is primarily conducted on mobile devices. Featured Snippets: Voice search often pulls answers from "featured snippets" at the top of search results, making it crucial to optimize your content for these coveted spots. Local Search Dominance: Voice search is often used for "near me" searches, making local SEO even more critical. How Crossbridge Optimizes Your Website for Voice Search Our team at Crossbridge understands the significance of voice search and implements strategies to ensure your website is easily discoverable by voice assistants: Conversational Keyword Research: We identify the long-tail keywords and natural language phrases people use in voice search. Content Optimization: We create content that answers common questions and provides valuable information in a conversational tone. Schema Markup Implementation: We use schema markup to help search engines understand the context of your content, making it easier for them to deliver relevant results for voice search queries. Mobile Optimization: We ensure your website is mobile-friendly and loads quickly, which is crucial for voice search rankings. Local SEO: We optimize your Google My Business profile and other local citations to ensure your business appears in "near me" voice searches. The Future of Search is Voice-Activated Voice search is here to stay, and its influence will only continue to grow. By formulating your website for voice search optimization now, you're ensuring your business is visible to a growing audience and ready for the future of search. Ready to embrace the power of voice search? Contact Crossbridge today and let our SEO experts, content creators, and web developers help you optimize your website for voice-activated search, because when you win, so do we.
By Katie Schupp January 6, 2025
In today's competitive market, establishing a strong brand identity is essential for any business, especially startups. Your brand identity is more than just a logo; it is the visual representation of your company's values, personality, and promise to your customers. If you're looking for top branding style guides for businesses and custom logo design for startups, look no further than Crossbridge in Orrville, Ohio. Why is Brand Identity Design Important? A well-defined brand identity helps you:  Stand out from the competition: In a crowded marketplace, a unique brand identity helps you differentiate yourself and capture attention. Build brand recognition: A consistent visual identity across all touchpoints makes your brand easily recognizable and memorable. Connect with your target audience: Your brand identity should resonate with your ideal customers, creating an emotional connection and fostering loyalty. Establish credibility and trust: A professional and cohesive brand identity builds trust and credibility with your audience. Comprehensive Branding Identity Design Services at Crossbridge At Crossbridge, we offer comprehensive branding identity design services that go beyond just creating a logo. Our team of expert designers will work with you to develop a complete brand identity network that includes: Custom Logo Design: We create unique and memorable logos that reflect the heart of your brand. Color Palette and Typography: We select colors and fonts that evoke the right emotions and align with your brand personality. Brand Style Guide: We create a comprehensive guide that outlines the rules for using your brand elements, ensuring consistency across all platforms. Marketing Collateral Design: We apply your brand identity to marketing materials, such as brochures, business cards, and website graphics. Crossbridge: Your Local Partner for Branding Success While we have experience producing branding for companies across the US, we're passionate about helping local businesses in Orrville and the surrounding areas establish strong brand identities. We believe that when local businesses win, so do we. Get Started with Crossbridge If you're ready to create a brand identity that truly represents your business, contact Crossbridge today. Our team of branding experts will guide you through the process and deliver a brand identity that sets you up for success.
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