See Your Name in Print
Josiah Martin • May 5, 2020
There are more ways of getting your message out than ever before. Advertising is found on every medium you can think of, in fact, it cannot be avoided. Marketers have always utilized newspapers, radio and television; however, since the advent of the internet new channels of advertising have opened. Nearly every surface of the internet is plastered with ads of one kind or another. You can even find ads for popular products in video games and nearly every app on your smartphone. The advantage of digital advertising is undeniable, it is by far the easiest to see real time results of ad campaigns. It is also one of the most inexpensive.
So, is print advertising still relevant? Since you are reading this, you know my answer is a resounding YES! The ‘why’ it is still relevant is extremely telling and not altogether obvious. There are three main reasons why you should make print advertising part of your marketing campaigns: Legitimacy, Higher Level Interaction, and Call-to-Action.
Legitimacy:
The digital landscape is crowded. Without properly calibrated ads getting your message out digitally can be very difficult. There are many online tools that can help the do-it-yourself crowd, but unless you are particularly savvy crafting a compelling digital ad is very difficult. Studies show that people trust print ads more than online ads.
Not only are print ads the most trusted, they also get a boost in trust based on the publication in which they appear. So, if the you create an ad for a trusted newspaper or magazine you get a share of that trust because your ad is there. The reverse is unfortunately true for a lot of digital ads. Because there is so much phony information online, digital ads will suffer from the lack of credibility associated with that medium. You can read about the breakdown of trust here.
Higher Level Interaction:
While digital media still dominates our attention, most people make it a point to unplug occasionally. When they do unplug, they turn to print media for news, entertainment or distraction. Statistically speaking, readers are far more engaged in what they are consuming than when they are online. An online user tends to multitask often with multiple windows open and a television on in the background. Retention is much higher for print readers; they are much more focused on the publication they are reading and that means your ad gets increased attention as well.
Print has a tactile presence. You can hold it in your hand, write notes on it, and carry it with you. Tangible objects are harder to ignore than any other media, because they take up a physical presence that you must interact with; either to discard or investigate the company.
Call-to-Action:
As mentioned above, engagement is far higher with print than online. The exciting part is that since people trust print more and are more focused on what they are reading, it leads to conversions. This is not the same as driving past a billboard at 55 mph, while that kind of advertising has a purpose, you do not get the level of engagement described. Rather, this is newspaper or magazine ads, inserts, and in publication flyers. If someone saw your billboard on the way home, and an ad for your product or company on their Facebook feed they will be more likely to take a thoughtful look at your magazine ad. Keeping in front of your audience makes it more likely you will have meaningful interactions. Which means those interactions are more likely to turn into actual sales.
Adding print to your marketing strategy can produce some tremendous results. Keep in mind that relying on only one way of reaching your audience will limit your success. Contact Crossbridge or your marketing company of choice and ask about a comprehensive marketing strategy that will broaden your reach and ultimately create a deeper connection with customers.
June brings long days, warm weather, and a distinct shift in consumer behavior across Ohio. As a business owner or organizational leader, you want to keep your sales and engagement hot during these busy summer months. However, traditional "billboard-style" marketing often leaves you guessing where your money went. To see real results, modern enterprises must transition toward data-backed, hyper-targeted digital advertising that cuts through the noise and connects instantly with real people. Why Local Digital Advertising Ohio Matters When you want to capture the attention of families and professionals in our regional community, cookie-cutter campaigns simply fail. Successful outreach requires local digital advertising strategies built around your specific geographical footprint. At Crossbridge, we treat your business like a neighbor because we live here too. We understand the local market patterns, allowing us to build tailored campaigns that place your message in front of high-intent buyers exactly when they are ready to act. By prioritizing a localized approach, your brand stops wasting money on clicks from people who live outside your service area. Instead, you focus on the exact neighborhoods, towns, and communities that drive your daily revenue. This precision forms the foundation of strong growth. The Power of Multi-Platform Advertising Campaigns Your customers do not limit themselves to just one corner of the internet. They search for home services on Google, scroll through local community updates on Facebook, and watch video content on YouTube. To reach them effectively, your business needs sophisticated, coordinated multi-platform advertising campaigns. Crossbridge acts as your expert guide across these various ecosystems, aligning your message seamlessly so your brand is priority everywhere it counts. We build tailored Google ads to capture users looking for immediate solutions. Simultaneously, we design highly engaging Facebook ads to introduce your brand to potential buyers based on their active interests and hobbies. This complete approach ensures no opportunities slip through the cracks. Investing in ROI-Driven Online Advertising At the end of the day, marketing must make financial sense for your bottom line. We prioritize ROI-driven online advertising because we believe every single dollar in your budget should work hard to return value. We closely monitor your campaigns in real-time, analyzing data to see exactly which ads convert and which ones require adjustment. This active management gives you peace of mind, knowing that your growth is guided by clear data rather than guesswork. Crossbridge pairs this deep technical expertise as a friendly, small-business partner . We make the digital landscape comfortable to navigate, taking the stress off your shoulders so you focus entirely on running your business. Plan Your Success Story with Crossbridge When you combine hyper-targeted digital advertising with multi-platform advertising campaigns, you create a marketing engine built for long-term growth. Let Crossbridge build that engine for you this June. Our long-standing experience in local digital advertising Ohio ensures your business gains maximum visibility. Let us help you unlock the power of premium ROI-driven online advertising today. Ready to Supercharge Your Summer Promotions? Do not let your marketing budget disappear into guessing games. Contact the friendly team of professionals at Crossbridge today to request a custom quote and get a clear strategy breakdown. Let’s build your digital success together!
Your website is often the very first interaction a potential customer has with your brand, but is it making the right impression? As spring blooms across Ohio, many business owners and non-profit administrators are taking a long, hard look at their digital presence. If your current site feels like an antique, you aren't alone. An outdated website—one that loads slowly, looks cluttered on a smartphone, or simply fails to engage visitors—is more than just an eyesore; it is a missed opportunity. For many, the need for a website redesign for growing companies becomes obvious when the site no longer reflects the high quality of the work they do every day. Why a Business Website Upgrade is Vital This Season A business website upgrade is not just about a fresh coat of digital paint. It is about functionality and technical performance. If your site is not "mobile-friendly," you are likely losing half of your potential audience before they even see your services. Also, search engines prioritize modern, fast-loading sites. When your platform lacks the necessary technical upgrades, your rankings suffer, making it harder for local clients to find you. Many organizations reach a point where their initial "starter" site just can't keep up with their success. This is where a website redesign for growing companies changes the game. By streamlining your navigation and cleaning up your messaging, you make it easy for visitors to find exactly what they need, whether that is a contact form, a product gallery, or a donation button. Partnering with Experienced Ohio Web Designers Finding the right team to guide you through this process is key. You want Ohio web designers who understand the local landscape of Wooster, Orrville, Akron, Canton, and the surrounding regions. At Crossbridge, we bring years of experience to the table, acting as your guide to navigate the complexities of the digital world. We specialize in taking the "tech-heavy" stress off your plate, offering a business website upgrade that focuses on your unique story and goals. Our team of Ohio web designers prioritizes a balance of beauty and brains. We make sure your new site is not only visually stunning but also built on a foundation of solid SEO and user-friendly design. We enjoy helping our neighbors present their best selves to the world, providing the technical expertise needed to ensure your site stays secure, fast, and engaging for years to come. Invest in a Website Redesign for Your Growing Company A website redesign for growing companies is an investment in your future reputation. It proclaims to your community that you are professional, active, and ready to serve. If your current site is not producing the leads or engagement you need, it is time to consider a professional business website upgrade. Crossbridge has the long-standing experience to turn your outdated site into a powerful marketing tool. As premier Ohio web designers, we are ready to help you build a bridge to your next level of success. Take the Next Step in Your Research Ready to see where a modern website leads you? Don't settle for a digital presence that holds you back. Contact Crossbridge today for a free website audit and consultation. Let’s discuss how a business website upgrade helps you reach your goals this year. Request Your Consultation Today
If you are leading a small business in Wooster, managing a non-profit in Akron, or overseeing an organization in Canton, you likely wear a dozen different hats. You are the visionary, the problem-solver, and the face of your enterprise. But when it comes to reaching your community, things can get a bit blurry. You know you need to be "out there," but should you focus on branding or digital marketing? At Crossbridge, we understand the local landscape of Orrville and Mansfield because we live here too. We believe that for your business to thrive, you need to understand how branding and marketing work together to build a lasting reputation. The Heart of Your Story: What is Branding? Think of branding as your identity—it is who you are at your core. It’s the visual "handshake" you give the community. When we help our neighbors with branding and visual identity, we are helping you define your values, your personality, and your promise to your customers. Branding is the foundation. It includes: Logo Creation : Designing a mark that represents your mission. Graphic Design : Creating a consistent look and feel across all materials. Identity Building : Choosing the colors and fonts that tell your story. Interior and Exterior Signage : Working with our partners at Troyer Signs to ensure your physical location looks as professional as your services. Before you start digital advertising, you must know what you stand for. Branding ensures that when people see your name, they feel a sense of trust and recognition. The Megaphone for Your Message: What is Marketing? If branding is the "who," then digital marketing is the "how." Marketing is the set of tools you use to proclaim your message and find your target audience. It is the active process of reaching out to neighbors who need exactly what you offer. To help you grow, Crossbridge provides a wide array of digital advertising solutions, including: SEO (Search Engine Optimization) : Making sure people find you first when they search for services in their area. Google Ads and Social Media Ads : Using local advertising to put your message in front of the right eyes at the right time. Email Marketing : Staying fresh on the minds of your most loyal supporters. Social Media Marketing : Engaging with your community where they already spend their time. Website Creation and Maintenance: Building a digital home that is easy to navigate and always up to date. Why You Need Both to Build a Reputation We truly enjoy helping our neighbors in the North Eastern and Central Ohio area present themselves with confidence. However, marketing without branding is confusing—people might see your ad but won't know why they should trust you. Similarly, branding without marketing is quiet—you have a great story, but no one is hearing it. This is where we step in. Crossbridge bridges that gap. We help you create branding and visual identity strategy that feels authentic and a digital marketing plan that gets results. Whether it is through content creation, print marketing via Orrville Printing, or high-tech SEO strategies, we are here to ensure your reputation in the community is as strong as the work you do. Take the Next Step in Your Journey You don't have to navigate the complex world of digital advertising and design alone. Your business or non-profit has a vital role to play in our local community, and we want to help you shine. From Wooster to Mansfield, Akron to Canton, and all communities in between, Crossbridge is ready to help you proclaim your message. Let’s work together to build a presence that lasts.