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Social media marketing
Josiah Martin • May 8, 2020
As the ways we interact with one another continues to evolve, so too do our marketing methods. It has evolved from newspapers, to radio and magazines, then television was the key. As the turn of the century neared the internet became the key to success. As the internet evolves, we’ve experienced the rise of Social Media. Over the last 15-20 years the world has dramatically shifted. Through Social Media many of us share more of our lives online in face to face interactions. Why speak with the five or so people in your inner circle about last night’s gourmet meal, when you can instantly share pictures and comments to thousands (or millions)?
With so many posts involving food, children, pets and politics; the question facing most businesses is how can we grab consumer attention in a sea of competing products and messages? Whether you are brand new to the market or have been doing business for over 100 years, gaining (and keeping) consumer attention is essential for continued success and growth. While this seems like a painfully obvious axiom; judging consumer attention is not so simple.
Take for instance a small wholesale supplier of lightbulbs, everyone will need new lightbulbs eventually and you have many business clients who make regular purchases. Since the operation is small there are relatively few employees to manage the lightbulb store. Always busy trying to keep up with demand, the owner doesn’t realize when a few clients stop ordering regularly. She calls on these clients and discovers that they have switched to a national chain or another supplier who had reached out to them.
Social Media is one of the easiest ways to stay in front of clients. Social Media marketing maintains brand awareness with relatively minor effort. Sending out mailers is a great way to engage with clients and potential clients; however, it is very expensive and doesn’t automatically engage with a broader audience than the addressee. If you can get clients to like and share your posts, your audience for that post is everyone that client is connected to and everyone those connections share when they engage with your message. This not only fosters top of mind awareness; it also penetrates new markets by creating conversations with an interested audience.
Social Media marketing campaigns can be done for far less than the cost of a single mailer. The startling reality is that fully 85% of American businesses, both large and small, are either under-utilizing Social Media or not using it at all. Chances are your business is one of these, contact our marketing experts here at Crossbridge and learn how Social Media can bring you greater success.
Have you ever searched for something online using just your voice? With the rise of smart speakers, virtual assistants, and voice-activated search on our phones, voice search optimization is no longer a futuristic concept – it's a must-have for businesses that want to stay ahead of the curve. At Crossbridge, we help you optimize your website for voice search, ensuring your business is found wherever, however, and whenever your audience is searching. Why is Voice Search Optimization Important? Voice search is changing the way people find information online. Instead of typing keywords into a search bar, people are now using natural language and conversational phrases to ask questions and find what they need. This shift in search behavior requires a new approach to SEO. Here's why voice search optimization matters: Growing Popularity: More and more people are using voice search every day. Mobile-First Indexing: Google prioritizes mobile-friendly websites, and voice search is primarily conducted on mobile devices. Featured Snippets: Voice search often pulls answers from "featured snippets" at the top of search results, making it crucial to optimize your content for these coveted spots. Local Search Dominance: Voice search is often used for "near me" searches, making local SEO even more critical. How Crossbridge Optimizes Your Website for Voice Search Our team at Crossbridge understands the significance of voice search and implements strategies to ensure your website is easily discoverable by voice assistants: Conversational Keyword Research: We identify the long-tail keywords and natural language phrases people use in voice search. Content Optimization: We create content that answers common questions and provides valuable information in a conversational tone. Schema Markup Implementation: We use schema markup to help search engines understand the context of your content, making it easier for them to deliver relevant results for voice search queries. Mobile Optimization: We ensure your website is mobile-friendly and loads quickly, which is crucial for voice search rankings. Local SEO: We optimize your Google My Business profile and other local citations to ensure your business appears in "near me" voice searches. The Future of Search is Voice-Activated Voice search is here to stay, and its influence will only continue to grow. By formulating your website for voice search optimization now, you're ensuring your business is visible to a growing audience and ready for the future of search. Ready to embrace the power of voice search? Contact Crossbridge today and let our SEO experts, content creators, and web developers help you optimize your website for voice-activated search, because when you win, so do we.
In today's competitive market, establishing a strong brand identity is essential for any business, especially startups. Your brand identity is more than just a logo; it is the visual representation of your company's values, personality, and promise to your customers. If you're looking for top branding style guides for businesses and custom logo design for startups, look no further than Crossbridge in Orrville, Ohio. Why is Brand Identity Design Important? A well-defined brand identity helps you: Stand out from the competition: In a crowded marketplace, a unique brand identity helps you differentiate yourself and capture attention. Build brand recognition: A consistent visual identity across all touchpoints makes your brand easily recognizable and memorable. Connect with your target audience: Your brand identity should resonate with your ideal customers, creating an emotional connection and fostering loyalty. Establish credibility and trust: A professional and cohesive brand identity builds trust and credibility with your audience. Comprehensive Branding Identity Design Services at Crossbridge At Crossbridge, we offer comprehensive branding identity design services that go beyond just creating a logo. Our team of expert designers will work with you to develop a complete brand identity network that includes: Custom Logo Design: We create unique and memorable logos that reflect the heart of your brand. Color Palette and Typography: We select colors and fonts that evoke the right emotions and align with your brand personality. Brand Style Guide: We create a comprehensive guide that outlines the rules for using your brand elements, ensuring consistency across all platforms. Marketing Collateral Design: We apply your brand identity to marketing materials, such as brochures, business cards, and website graphics. Crossbridge: Your Local Partner for Branding Success While we have experience producing branding for companies across the US, we're passionate about helping local businesses in Orrville and the surrounding areas establish strong brand identities. We believe that when local businesses win, so do we. Get Started with Crossbridge If you're ready to create a brand identity that truly represents your business, contact Crossbridge today. Our team of branding experts will guide you through the process and deliver a brand identity that sets you up for success.
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