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What is Organic SEO?

Austin Armstrong • January 9, 2023

What is Organic SEO?

Organic search engine optimization (SEO) is the process of optimizing a website to improve its ranking in search engine results pages (SERPs) without using paid advertising. The goal of organic SEO is to increase the visibility and relevance of a website to users, which can lead to more traffic, higher conversion rates, and ultimately, more revenue. One of the key elements of organic SEO is keyword research. This involves identifying the words and phrases that users are searching for in relation to your products or services, and then incorporating those keywords into your website's content, meta tags, and other elements. This helps search engines understand what your website is about and increases the chances that it will be displayed in search results for those keywords.


Another important aspect of organic SEO is on-page optimization. This includes making sure that your website is well-organized and easy to navigate, has clear and concise content, and is properly formatted for both users and search engines. This can include things like optimizing title tags, meta descriptions, and header tags, as well as ensuring that images and videos are properly labeled, and that the website has a fast-loading speed.


Off-page SEO is also important for organic SEO. This includes building backlinks to your website from other sites, which can help increase its authority and visibility in search results. This can be done through link building, guest blogging, and other tactics.


Overall, organic SEO is an ongoing process that requires patience, persistence, and a deep understanding of how search engines work. There is no quick fix or magic solution, but by following best practices and staying up to date on the latest trends and algorithm updates, you can improve your website's organic search performance over time.

Meet the Author

Austin Armstrong

Austin Armstrong serves as a Marketing Strategist and Content Creator for Crossbridge. Specializing in Digital Marketing, Email Marketing, and Search Engine Optimization, the content generated by Austin serves the broader vision and overall strategy for each company. Austin works closely with Crossbridge's clients to ensure their success in their advertising and marketing efforts. Austin's passion can be seen in each project he undertakes.

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