STAY TUNED FOR THE LATEST NEWS!
SUBSCRIBE
6 Winning Strategies to Drive Traffic to Your Website
“What can I do to drive traffic to my website?” This question has come to resonate with any business owner with a website. Over the last few years, having a website has become an essential piece of business. During the start of the pandemic in 2020, E-Commerce sales increased by 43% or $244.2 billion, compared to 2019 (according to census.gov). In 2021, sales increased another 14%.
These statistics drive home the fact that E-commerce is a growing platform and will continue to do so as markets evolve deeper into technology. To be a thriving business at the top of the food-chain, you must have a website and you must be able to drive traffic to it. Here are 6 strategies you can implement to drive traffic to your website.
1. Local SEO
For every local small business, this is a staple that you must implement just to compete for a piece of the market share. SEO (Search Engine Optimization) is a set of techniques and practices used to improve the appearance and positioning of your domain when a related topic, word, phrase, etc. is searched. Some good beginning steps to take for local SEO include:
- Properly Setting up Google My Business and making sure your social media pages are set up correctly as well.
- Use Google Trends to research keyword trends for your business’s niche and location, then apply those keywords.
- Monitor your positioning and appearance.
2. Content Creation
This is a form of inbound marketing, where the right people find YOU. Creating blogs is a great content marketing strategy for SEO, but there are some things to know before starting to write a blog. This will include: understanding your buyer persona or who you are writing for, conducting topic and SEO research, utilizing copywriting strategies to write the blog, then publishing and promoting the content.
3. Paid Advertising
Paid ads are effective at quickly driving traffic to your site. There are many different formats, options, and levels to running paid campaigns. Targeting and goal settings allow you to target who you want and encourage them to do what you’d like, from engaging with your post to buying your product/service.
4. Organic Social Media
If you are a retail or B2C business, you should always be posting on social media to stay in front of your followers. Utilizing new features are important here because many times when a platform creates them, they are built to help better the user experience for the user, which in turn, can help you create a better experience for your customers and followers.
Another important note here is to use the correct social media platforms based on your target market – if you are targeting young gamers, then you should be running ads on YouTube and Instagram, not Facebook.
5. Community Interaction
This is another important aspect to organic social media. When engaging with your community, you increase your brand recognition. Increasing your brand recognition leads to an increase in traffic to your website.
A great example of this is Wendy’s Twitter presence. They interact with their followers what seems to be every day. Whether it be in a genuine human interaction or fielding customer complaints, they are always engaged.
6. Email List Building
Email marketing is a great tool to utilize when posting a new blog or post. You can send an email to your email list and gain some traffic. Before you begin building a list, it is important to understand that this is an information transaction. You gain their email address, they gain a good user experience or content.
Places you may place these transactions include social media, a sign-up form on your website, or a content offer.
Driving traffic is a hard task that consists of many different strategies and paths. Try implementing these strategies and see which one works best for you! Keep in mind that certain strategies may take longer than others, but usually the longer-developing strategies are more profitable and efficient in the end.
Meet the Author
Austin Armstrong
Austin Armstrong serves as a Marketing Strategist and Content Creator for Crossbridge. Specializing in Digital Marketing, Email Marketing, and Search Engine Optimization, the content generated by Austin serves the broader vision and overall strategy for each company. Austin works closely with Crossbridge's clients to ensure their success in their advertising and marketing efforts. Austin's passion can be seen in each project he undertakes.
