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What is Digital Marketing? (Learn The 7 Major Benefits)
Digital marketing is any form of marketing that is performed using electronic devices. Digital marketing channels include but aren’t limited to social media, email, PPC ads, SEO, and even apps. Digital marketing is applicable to any size or level of a business, targeting anybody at any point of the customer journey or any stage of the marketing funnel.
1. Focus your time and money on the prospects most likely to buy
Digital marketing gives you the capabilities of targeting a hyper-specific audience and send them super personalized messaging across the channels. Technology has developed to the point that we can now target based on behaviors and habits, not just age, location, and interests anymore (although, those are still available and effective).
2. Less costly than outbound marketing
Technology allows you to track the campaigns performance and make adjustments on the campaign depending on how it is performing. You can’t do this with print, billboards, commercial, or other channels of fixed advertising. You can change the budget; the creatives that aren’t performing well; even the attribution setting. All of a sudden, marketing is very affordable with this.
3. Evens the field in your industry and can allow smaller brands to compete with bigger brands
Big companies have so much more money to invest; millions of dollars compared to a smaller businesses thousands of dollars. In digital marketing, that doesn’t matter. A great example is search engines. Search engines rank content based on most relatable and trustworthy to the search, not what brand is the biggest or has the most money invested.
4. Measurable
You can measure any metric you’d like: impressions, engagements, views, clicks, conversions, etc. Digital marketing allows you to view results as they are in action. This is not possible with print or billboards. With those forms of marketing, you wait until after the marketing is done till you can view the results.
5. Easier to change and adapt a strategy
A huge benefit is being able to change something quick, or midway through a campaign, if the targeting or a certain setting was not right. It prevents you from having to completely start over from scratch and have a failed campaign.
For example, let’s say you are running an ad on Facebook and you included the wrong interest. You can go in and change the interest to the correct one quick and easy.
6. Can improve the conversion rate and lead quality
Optimizing your conversion rate is another huge benefit in digital marketing. This is due to how every metric is measurable. You can easily see the charts and therefore analyze what produces the desired results and what doesn’t.
The same can be said for lead quality. Being able to target a hyper-specific audience allows you to attract the exact leads you want which will be more likely to turn into customers.
7. Engage your audience at every awareness stage
You can follow the entire customer journey through digital marketing. It effectively allows you to push the prospect from one point to the next, when done right. And you can track them the whole way there, really allowing you to nail down what works for your business and your target market.
Digital marketing has been a game changer since the 90’s and will continue to evolve and get even better. When preparing for your next quarter and coming up with a marketing plan, considering digital marketing. It can change the pace of growth for your business and set a great foundation for the growth and profitability that you will see afterwards!
Meet the Author
Austin Armstrong
Austin Armstrong serves as a Marketing Strategist and Content Creator for Crossbridge. Specializing in Digital Marketing, Email Marketing, and Search Engine Optimization, the content generated by Austin serves the broader vision and overall strategy for each company. Austin works closely with Crossbridge's clients to ensure their success in their advertising and marketing efforts. Austin's passion can be seen in each project he undertakes.
